Friday, September 16, 2011


We need your help. Please call and/or email the contacts below to protest!

The Susan G. Komen for the Cure Tidewater Affiliate in Virginia Beach, VA, has planned a “High Heels for a Cure” event next week. Men are asked to walk one mile in women’s high-heeled shoes. It’s a great way to get attention for your cause and to raise money, but the idea and the event belongs to someone else and the community is in an uproar.

Walk a Mile in Her Shoes® The International Men’s March to Stop Rape, Sexual Assault & Gender Violence is a successful public education and fundraising effort for rape crisis centers and domestic violence shelters worldwide. Prevention education and treatment of sexualized violence is notoriously underfunded and Walk a Mile in Her Shoes® was developed and is licensed specifically to benefit services for women, children and men who are at risk for or recovering from sexualized violence.
Money and awareness efforts regarding breast cancer are far more successful and significantly more money is raised for this cause than for public education and treatment of sexualized violence. “It’s difficult for people to talk about sexualized violence,” said Frank Baird, Walk Founder. “People unfamiliar with sexualized violence don't even want to know it exists. It's ugly and scary. People that have experienced sexualized violence themselves want to forget about it. So how do you get people talking now, so they can prevent it from happening? Or if it's already happened, how do you help them get help to recover?”

Ten years ago Mr. Baird created Walk a Mile in Her Shoes®, an event that is abundant with opportunities to get people talking. For preventive education, it helps men better understand and appreciate women’s experiences, thus changing perspectives, helping improve gender relationships and decreasing the potential for violence. For healing, it informs the community that services are available for recovery. “It demonstrates that men are willing and able to be courageous partners with women in making the world a safer place.”

“We contacted the Susan G. Komen for the Cure Tidewater Affiliate and asked them to respect the intention of our public education and fundraising efforts and our legal trademark. We attempted to collaborate with them, for our mutual benefit. They have not returned our phone calls or our emails. We know they’ve heard us though. They’re receiving emails and phone calls to protest their theft and they keep changing the name of their event. Earlier this week the event was called “A Walk in Her Shoes,” then it was changed to “The Pink Mile” and finally [as of this writing], “High Heels for a Cure.”

Mr. Baird and his supporters have said, “The High Heels for a Cure event can only be viewed by the community as an effort to steal money from already underfunded services for children, women and men who are at risk for or recovering from sexualized violence.”

To protest, you can use the following contacts:

Susan G. Komen for the Cure Tidewater Affiliate
Phone/Fax: 757-490-7794 or 757-493-7619
Address: 5295 Greenwich Rd., Suite 105Virginia Beach, VA 23462

Susan G. Komen for the Cure Headquarters
Phone: 1-877 GO KOMEN(1-877-465-6636)
Email form is available on their website:
Addresss: 5005 LBJ Freeway, Suite 250, Dallas, TX 75244

The sponsor of the stolen walk is Cheseapeake Homes:
Phone: 1-866-677-5611 • Fax: (757) 671-2375

No comments: